Biba

About Us
Founded in 1988 by Meena Bindra, Biba is a leading women’s ethnic fashion brand in India. It is known for stylish salwar-kurta sets, fusion wear, and accessories, blending modern design with traditional Indian aesthetics. Over the years, it has also expanded into kids’ wear and lifestyle categories.
What Biba Support to Franchisee
- Assistance with store design, layout, and interiors.
- Initial inventory and stock support with a merchandising plan.
- Training and guidance for staff.
- Centralized marketing, advertising, and digital promotion campaigns.
- Seasonal fashion launches and product updates.
- Ongoing operational and backend support.

